The point of reference in Europe of Visual Merchandising, with a solid training matured in the company COIN, in which he worked for more than a decade, participating actively, with the help of the most important American consultants, called to implement the company know-how and the strategic reconversion of marketing and visual merchandising.
Graduated in window dressing, he attended the course of Visual Merchandising at Bocconi Milan.
At Standa spa Milano he was offered to work alongside the American consultants and become the Visual Merchandising Manager for the new Standa G.M. project of reconversion and turnkey opening of all the department stores located in the historic centers of Italy.
It has moved from large-scale distribution to extra-luxury retail in the tableware sector: Richard Ginori Milan is a leader in the competitive arena of the sector, with prestigious locations in the main and famous Italian cities.
The multinational Ideal Standard, leader in the bathroom furniture sector, called him to entrust him with the role of Visual Merchandising Manager for the ABSOLUT extra luxury bathroom furniture project.
Preca Brummel, a company with a turnover of more than 100 millions euros entrusted him with the role of Sales Manager.